Look. I know it sounds silly: having your carpets cleaned can help you earn more money.
But it’s true. Having your office professionally cleaned really can help property managers save money and help businesses earn more.
I work daily with homeowners all around Tacoma, Seattle, and the Puget Sound area and they all seem to understand something that not all property and business managers do, but should … maintaining your floor coverings is always a good investment.
Whether it’s a handmade oriental rug, carpet, or even tile or stone, the cost of maintenance is certainly worth protecting against costly repairs or replacements. And regular, professional cleaning adds years to the life of any carpet. Like anything else, maintenance adds longevity and helps maintain value.
“Sure,” you say. “That makes sense. But how does having my carpets cleaned help me make more money?”
Here’s how: having a clean, fresh environment encourages customers to spend more, return, and recommend you to others.
Having a spotless, fresh-smelling office gives you an aura of professionalism and success that definitely influences your customers. A business’s image and how customers feel about it, consciously or not, is always affected by the cleanliness. And your image is an important factor in a customer’s decision to offer recommendations or even to continue working with you.
Think about it: how often have you just had a poor feeling about a business that you couldn’t identify? Was it because of the impression the office or building gave you? Or maybe you’ve even noticed poor sanitation or a generally unclean restaurant? How likely are you to give them more of your business?
The surprising thing is that not many business owners think about this outside of restaurants (clean floors are particularly important for restaurants!). Regardless of whether you’re a CPA, a retail store, or a warehouse, you have customers and business partners, and overall cleanliness is a very important part of the image you project to them.
I’ve been cleaning all kinds of flooring, from shag carpets to concrete to grouted tile, for a long time. And one of things I’ve learned from many of my clients is that taking good care of the facilities from the ground up is always a good idea.
As one of my regular clients likes to say, “If I take good care of my office and facility, it shows my customers I’ll take good care of them, too.”